BBC News caption:
The web has helped revolutionise listening to music.
According to a BBC news report today, the CBS Corporation has purchased London based music discovery community Last.fm for the tidy sum of $280 million.
Said Last.fm CEO, Martin Stiksel, "They understand that consuming media is changing, the patterns are changing."
In addition to the thriving community of 150 million users, CBS also gets Last.fm's proprietary discovery engine which consists of complex user-behavior driven software algorithms and state of the art data mining in the form of an anally-inserted USB dongle.
"By monitoring the contractions of the colon, we can determine user reactions to our content recommendations with astonishing accuracy," explained Stiksel.
CBS president and CEO Leslie Moonves added, "The media landscape has chaged from push to pull over the last few years and we see the anal probe as a great way to finally use that to our advantage. Why shove it down their throat when they can can stick it up their ass?"
http://news.bbc.co.uk/2/hi/technology/6701863.stm
