Monday, March 5, 2007

Geico Abandons Insurance Altogether For Shot At Small Screen

Following in the sweeping success of Fox's "Are You Smarter Than A Fifth Grader?" ABC announced plans to bring viewers down to an even lower level of intelligence with the show "Caveman", based on the characters featured in Geico's current ads.

It will show the cavemen living in Atlanta, dealing with normal everyday problems like holding a job, figuring out relationships, and trying to follow the dialogue of Studio 60.

Variety

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